Privacy Policy

1. Scope

This Privacy Policy applies to personal information processed by Godspeed Clothing Brand (“Godspeed,” “we,” “our,” or “us”) when you visit our website at GodspeedClothingBrand.com, interact with our social media pages, subscribe to communications, or purchase our products (collectively, the “Services”).

By using the Services, you acknowledge this Policy and any other agreements referenced here, such as our Terms & Conditions.

2. Information We Collect

2.1 Information You Provide

• Account and profile: name, email, password, and preferences.
• Orders and checkout: shipping address, billing address, phone number, items purchased, and order notes.
• Payments: we use trusted payment processors to handle your card or digital wallet details. We do not store full payment card numbers on our servers.
• Communications: messages to customer support, survey responses, product reviews, or social media interactions.

2.2 Information Collected Automatically

• Device and usage data: IP address, browser type, device identifiers, pages viewed, referring/exit pages, and timestamps.
• Approximate location: derived from IP address (city/region level).
• Cookies, pixels, and similar technologies: used for essential site functions, analytics, performance, and personalized advertising. See Cookies & Tracking.

2.3 Information from Third Parties

• Payment and fraud partners (e.g., payment gateways and anti-fraud tools).
• Fulfillment, shipping, and logistics providers (for delivery updates and returns processing).
• Marketing and analytics providers where permitted by law and your preferences.

We do not knowingly collect sensitive personal information (such as precise geolocation, racial or ethnic origin, or health data) and ask that you avoid sharing it with us.

3. How We Use Information

• Operate and improve the Services, including site performance and user experience.
• Process and fulfill orders, payments, returns, and customer support.
• Communicate with you about orders, updates, and marketing (where permitted or with your consent).
• Personalize content and product recommendations.
• Detect, investigate, and prevent fraud or security incidents.
• Comply with legal obligations and enforce our terms.

4. Legal Bases (GDPR/UK GDPR)

If you are in the EEA, UK, or Switzerland, we process personal data under the following legal bases:

• Contract: to provide the Services and fulfill your orders.
• Legitimate interests: to secure our Services, improve our offerings, and personalize your experience.
• Consent: for certain marketing, cookies, or where required by law. You can withdraw consent at any time.
• Legal obligation: to meet recordkeeping, tax, and compliance requirements.

5. When We Share Information

• Service providers and processors: payment gateways, anti-fraud tools, hosting, cloud storage, email/SMS providers, analytics, and fulfillment/shipping partners.
• Advertising and marketing partners: to deliver and measure ads based on your preferences (see Cookies and Advertising).
• Business transfers: in connection with a merger, acquisition, or sale of assets.
• Legal and safety: to comply with law or protect rights, property, and safety of Godspeed, our customers, or others.

We do not sell your personal information for money. In some jurisdictions, disclosing identifiers and internet activity to advertising partners may be considered a “sale” or “sharing” for targeted advertising. You can opt out in Cookie Preferences.

6. Cookies & Tracking

We use the following categories of cookies and similar technologies:

• Strictly necessary: required for core site functions (cart, checkout, security). These cannot be turned off.
• Performance/analytics: help us understand site usage and improve performance.
• Functional: remember preferences and enhance features.
• Targeting/advertising: deliver relevant marketing and measure campaigns.

Manage your choices anytime in Cookie Preferences or through your browser settings. If you enable a supported Global Privacy Control (GPC) signal, we treat it as a request to opt out of targeted advertising where required by law.

7. Advertising & Analytics

We may work with analytics and advertising partners to understand performance and show relevant content. These partners may set cookies or read your cookies to collect or receive information from our site and elsewhere, and use that information to provide measurement services and ads.

Your choices:

• Use our Cookie Preferences to disable analytics/advertising cookies.
• Adjust ad settings on popular platforms and use browser-level opt-outs.
• Use industry opt-out tools such as NAI and DAA (US), EDAA (EU), or DAAC (Canada).

8. Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods include:

• Orders and receipts: at least 7 years for tax and accounting.
• Account data: until you delete your account or request deletion.
• Marketing preferences: until you opt out or unsubscribe.
• Cookies: per their type and purpose, as indicated in our cookie settings.

9. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; if you believe your account has been compromised, please contact us immediately.

10. Your Privacy Rights

US (including California)

• Access and portability: request details about the categories and specific pieces of personal information we have collected.
• Correction and deletion: request correction of inaccuracies or deletion of personal information, subject to legal exceptions.
• Opt out of sales/sharing/targeted advertising: we do not sell your data for money; you can opt out of targeted advertising in Cookie Preferences.
• Limit use of sensitive information: we do not use sensitive personal information for inferring characteristics.
• Non-discrimination: you will not be discriminated against for exercising your rights.

EEA/UK/Switzerland (GDPR)

• Access, rectification, erasure, and portability rights.
• Restriction or objection to processing based on legitimate interests or direct marketing.
• Withdraw consent at any time for processing based on consent.
• Right to lodge a complaint with a supervisory authority.

How to Exercise Your Rights

Submit a request via email at [email protected] or use the form below. We may need to verify your identity. Authorized agents may submit requests where permitted by law.

11. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us to request deletion.

12. International Transfers

Your information may be processed in the United States and other countries where our service providers operate. These locations may have different data protection laws than your country. Where required, we use appropriate safeguards such as standard contractual clauses.

13. Changes to This Policy

We may update this Policy to reflect changes in our practices or for legal reasons. We will post the updated Policy here with a new effective date. If changes are material, we will provide additional notice as required.

14. Contact Us

For additional terms, see our Terms & Conditions, Shipping Information, and Refund & Returns Policy.